Chatting with a Stephen King serial killer


AT&T’s Audience Network has served up a chilling adaptation to Stephen King’s book Mr. Mercedes.

In partnership with Mistress as a part of their broader social campaign we delivered a Messenger chatbot experience that plays on the cat and mouse game at the heart of the show. 

In the daytime, Brady Hartsfield is a computer technician, and at night -- a demented killer who drives a Mercedes into a crowd of people. Now you can chat with him!

Brady’s chatbot emulates his tone of voice and he wants to know just how psycho you really are. Because we all have a little darkness inside. 

Talk to Brady here. But watch your back.