Work: Tres Agaves Tequila

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Tres Agaves Tequila
In partnership with BSSP

Tres Agaves is the only organic, hand-crafted brand made in the town of Tequila, Mexico. Interested in maintaining the authenticity of the brand, and capturing the essence of the magical town of Tequila, we worked in partnership with Butler, Shine, Stern & Partners (BSSP) to create three characters that could act as Tequila ambassadors. 

Consumers can talk to Maria - Queen of Tequila, or Carlos the Volcano Climber, or Jorge the Jimador who share their unique personalities and experiences living in the Tequila Valley.

The characters can be reached on their Facebook pages, where through conversation, they invite users to enter a sweepstakes to win a trip to the Tequila Valley in Mexico. The sweepstakes provides the opportunity for a consumer to travel to the Tequila Valley and see where Tres Agaves is made.

Feeling spicy? Talk to Maria Rosario. 

Need some wisdom? Chat with Jorge Romero. 

Or talk to Carlos Medina. He's an old soul.

Image: BSSP

Image: BSSP

Jess Thoms